Wine & Spirits | Hospitality | Luxury
The first step with any project is educating ourselves so we can best serve our client's specific needs. We start by taking a hard look at the brand’s history, market goals, current activity – and begin to identify brand assets and weaknesses. This builds a foundation for the work we need to do.
We assess the brand; culture, product line, everything (including distribution, sales and sustainability practices) - and develop strategic recommendations to achieve the client's specific goals. In addition, a full audit of the competitive landscape helps to define opportunities and guide creative criteria.
Creative criteria is developed based on brand and sales objectives, but perhaps most importantly it is based on the target audience. A brand’s success (or failure), to a large degree, can be directly attributed to how successful the branding and packaging is at connecting with an audience.
The brand offering is ready for market. It’s time to engage the audience – through public relations, social media and sponsored events. It is always about amplifying reach and maximizing impact, whether to the trade or consumer targets.
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