Foundations marketing group:
FMG is a brand development and influencer marketing agency focused on the food, drinks, travel & hospitality, luxury sectors. We redefine market positioning and product intrigue through memorable storytelling, captivating experiences and beautiful creative design.
What we do:
With market strategy as our foundation, we offer the following services: influencer marketing, public relations, social media, digital design, branding, innovative packaging, experiential marketing. With reach across the country and the world, we look forward to helping your business by creating and developing memorable brands that are known for captivating communications and experiences.
HOW WE WORK:
The first step with any project is educating ourselves so we can best serve our client's specific needs. We start by taking a hard look at the brand’s history, market goals, current activity – and begin to identify brand assets and weaknesses. This builds a foundation for the work we need to do.
We assess the brand; culture, product line, everything (including distribution, sales and sustainability practices) - and develop strategic recommendations to achieve the client's specific goals. In addition, a full audit of the competitive landscape helps to define opportunities and guide creative criteria.
Creative criteria is developed based on brand and sales objectives, but perhaps most importantly it is based on the target audience. A brand’s success (or failure), to a large degree, can be directly attributed to how successful the branding and packaging is at connecting with an audience.
The brand offering is ready for market. It’s time to engage the audience – through public relations, social media and sponsored events. It is always about amplifying reach and maximizing impact, whether to the trade or consumer targets.
Napa Valley, California
Work hard and have fun doing it. It’s really that simple.
Noble Vineyard, Tokaj, Hungary
Thank you for your interest in FMG, we would love to hear about your business, brand or product and how we can help to achieve your goals.
FOUNDATIONS MARKETING GROUP
1140 Avenue of the Americas, 9th Floor
New York, NY 10036 USA