WINE & SPIRITS MARKETING

New York City | Los Angeles | Seattle | Cape Town

 
 
 
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THE WINE & SPIRITS SPECIALISTS

Foundations Marketing Group

FMG is a brand development and professional knowledge agency focused on wine, spirits and luxury goods. We redefine market positioning and product intrigue through memorable storytelling, captivating experiences and beautiful packaging.

 

 
 

Our Services

 
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Brand Building:

We specialize in the wine and spirits sector offering the following services: public relations, social media, digital design, branding, innovative packaging, event planning, 3-tier sales and brand management. With associates across the country and around the world, we look forward to helping build your brand.

 
BRANDING & PACKAGING

BRANDING & PACKAGING

STORY TELLING

STORY TELLING

PUBLIC RELATIONS & SOCIAL MEDIA


PUBLIC RELATIONS & SOCIAL MEDIA

EVENTS


EVENTS

SALES & DISTRIBUTION


SALES & DISTRIBUTION

 
 

Our Process

 
 

Wine Bar War 2015 | Miami

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Foundations

The first step with any project is educating ourselves on our client's specific needs. We take a hard look at the brand’s history, market goals, current activity (if any) and begin to map brand assets and weaknesses. 

 

 


Product

We assess your product lineup and make strategic decisions and recommendations based on our global contextual industry knowledge. A thoughtful product assessment requires full context of the marketplace for proper planning.


Package

Creative criteria is based on brand objectives and alignment of all brand elements. In the American market, brand success or failure can be, to a great degree, attributed to appropriate branding and packaging.  

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Price

Ex-works pricing does not equal a U.S. pricing strategy. The three-tier system topped of by a land of "50 countries", is complicated; and pricing strategy is something often missed by incoming brands. Early  preparation and expert advice is essential for success.

 

Our Philosophy

 

Vineyard Truck, Napa CA

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Foundations Marketing Group:

 

Work hard and have fun doing it. It’s really that simple. 

 
 

CONTACT US

 

Noble Vineyard, Tokaj, Hungary

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Let’s Talk SOON

 

Thank you for your interest in FMG, we would love to hear about your business (or brand) and how we can help to achieve your goals.

 
 

FOUNDATIONS MARKETING GROUP

1140 Avenue of the Americas, 9th Floor
New York, NY 10036 USA
212.537.9363

info@fmg.nyc