BOLD. NEW. EXCITING.

Wines | Spirits | Culinary | Travel | Hospitality | Luxury 

 
 
 
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Foundations marketing group:

Brand Development  

FMG is a brand development and professional knowledge agency focused on the wine & spirits, travel & hospitality, culinary and luxury goods sectors. We redefine market positioning and product intrigue through memorable storytelling, captivating experiences and beautiful creative design.

 
 
 
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What we do:

OUR Services

We offer the following services: public relations, social media, digital design, branding, innovative packaging, event planning. For the wine and spirits sector, we also offer three-tier sales and brand management. With associates across the country and around the world, we look forward to helping you build your brand.

 
BRANDING & PACKAGING

BRANDING & PACKAGING

STORY TELLING

STORY TELLING

PUBLIC RELATIONS & SOCIAL MEDIA


PUBLIC RELATIONS & SOCIAL MEDIA

experiential events


experiential events

SALES & DISTRIBUTION


SALES & DISTRIBUTION

 
 
 
 

Wine Bar War 2015 | Miami

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HOW WE WORK:

OUR PROCESS

 

 

LEARN

The first step with any project is educating ourselves so we can best serve our client's specific needs. We start by taking a hard look at the brand’s history, market goals, current activity – and begin to identify brand assets and weaknesses. This builds a foundation for the work we need to do.

 

 


ASSESS

We assess the brand; culture, product line, everything (including distribution, sales and sustainability practices) - and develop strategic recommendations to achieve the client's specific goals. In addition, a full audit of the competitive landscape helps to define opportunities and guide creative criteria.


CREATE

Creative criteria is developed based on brand and sales objectives, but perhaps most importantly it is based on the target audience. A brand’s success (or failure), to a large degree, can be directly attributed to how successful the branding and packaging is at connecting with an audience. 

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MARKET

The brand offering is ready for market. It’s time to engage the audience – through public relations, social media and sponsored events. It is always about amplifying reach and maximizing impact, whether to the trade or consumer targets. 

 
 

Vineyard Truck, Napa CA

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why we exist:

OUR PHILOSOPHY

 

Work hard and have fun doing it. It’s really that simple. 

 
 
 

Noble Vineyard, Tokaj, Hungary

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Contact Us

Thank you for your interest in FMG, we would love to hear about your business, brand or product and how we can help to achieve your goals.

 
 

FOUNDATIONS MARKETING GROUP

1140 Avenue of the Americas, 9th Floor
New York, NY 10036 USA
212.537.9363

info@fmg.nyc